Strategic management: a critical introduction/
Gpdfrey, Richard.
Strategic management: a critical introduction/ Richard Godfrey - London: Rouutledge. c2016. - 188p.: ill.; 25 cm.
includes indexes.
What is strategy? -- Strategy: a brief history -- Strategy by design and an emergent critique -- strategy and the multi-business firm -- Creating strategy form the outside-in -- Creating strategy form the inside-out -- creating strategy through value innovation.
HD 30.28 / .G63 2016.
Strategic management: a critical introduction/ Richard Godfrey - London: Rouutledge. c2016. - 188p.: ill.; 25 cm.
includes indexes.
What is strategy? -- Strategy: a brief history -- Strategy by design and an emergent critique -- strategy and the multi-business firm -- Creating strategy form the outside-in -- Creating strategy form the inside-out -- creating strategy through value innovation.
HD 30.28 / .G63 2016.