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Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization /

Lowe, Robin, 1945-

Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / Robin Lowe and Sue Marriott. - 1st ed. - Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006. - xxv, 444 p. : ill. ; 25 cm.

Includes bibliographical references and index.

What is enterprise and where do we find it? -- What entrepreneurs are like and what they do -- Innovations and its management -- Learning,decision - making and leadership --The personal enterprise environment -- The enterprise environment and entrepreneurial response -- The social public and not profit context -- Multicultural entrepreneurship -- Opportunity identification and solution development -- Enterprise planning and risk management -- Getting started: creating the organization obtaining resources and reaching break-even -- Enterprise strategies and fast growth.

0750669209 (pbk.) 9780750669207

2006923602

GBA631706 bnb

013426253 Uk


Entrepreneurship.

HD62.5 / .L69 2016