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Business model generation : a handbook for visionaries, game changers, and challengers /

Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, NJ : Wiley, c2010. - 278 p. : ill. (some col.) ; 19 x 24 cm.

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

9780470876411 (pbk. : alk. paper)

2011280326


Business planning.
New business enterprises.
Strategic planning.
Business planning.
New business enterprises.
Strategic planning.
Innovationsmanagement.

HD30.28 / .O78 2010