Data science for marketing analytics: achieve your marketing goals with the data analytics power of python /
Blankard, Tommy
Data science for marketing analytics: achieve your marketing goals with the data analytics power of python / Tommy Blanchard, Debasish Behera & Pranshu Bhatnagar - Birmingham: Packt, c2019 - v, 398 p.: 24 cm
Includes Index.
Data preparation and cleaning -- Data exploration and visualization -- Unsupervised learning:customer segmentation -- Choosing the best segmentation approach --Predicting customer revenue using linear regression -- Other regression techniques and tools for evaluation -- Supervised learning: predicting customer churn -- Fine-tuning classification algorithms -- Modelling customer choice.
9781789959413
HF5415.125 / .B53 2019
Data science for marketing analytics: achieve your marketing goals with the data analytics power of python / Tommy Blanchard, Debasish Behera & Pranshu Bhatnagar - Birmingham: Packt, c2019 - v, 398 p.: 24 cm
Includes Index.
Data preparation and cleaning -- Data exploration and visualization -- Unsupervised learning:customer segmentation -- Choosing the best segmentation approach --Predicting customer revenue using linear regression -- Other regression techniques and tools for evaluation -- Supervised learning: predicting customer churn -- Fine-tuning classification algorithms -- Modelling customer choice.
9781789959413
HF5415.125 / .B53 2019