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Writing for mass media /

Stovall, James G.

Writing for mass media / by James G. Stoval - 8th ed. - Harlow, England: Pearson, c2014 - 320 p.: ill.; 27 cm.

Includes Index.

Sit down and write -- Basic tool of writing -- Style and the stylebook -- Writing in the media environment -- Reporting with text -- Reporting with images -- Reporting with audio and video -- Writing for printing journalism -- Writing for broadcast journalism -- Writing for web journalism -- Writing advertising copy -- Writing for public relations .

9781292040714

P96.A86 / .S76 2014