Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Post-truth public relations: communication in an era of digital disinformation /

Thompson, Gareth

Post-truth public relations: communication in an era of digital disinformation / by Gareth Thompson - London: Routlegde, 2020 - x,160p.: 23 cm

Include bibliographic references and Index.

Introduction -- Classical public relations -- Post-classical public relations: a new style of public relations for the post-truth era -- The mixed public relations repertoire for the age of disruption -- The rhetoric of certainty and division -- Facts don't matter: truthiness and fake news -- performativity and public communication -- The digital mixology of online engagement.

9781032175706

HD59 / .T46 2020