Media management : strategy, business models and case studies /
Wirtz, Bernd W.
Media management : strategy, business models and case studies / Wirtz, Bernd W. - 2nd ed. - Gewerbestrasse: Springer, c2020. - xii, 315p.: col.ill.: 24 cm. - Sprnger texts in business and economics .
Includes bibliographies
Foundations of media management -- Characteristics of media management -- Value creation systems of media enterprises -- functions of media management -- Business models aand value creation in the newsppaer and magazine market -- Business models and value creation inthe book market -- Business models and value creation in the movie market -- Business models and value creation in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the video and gaming market -- Business models and value creation in the internet market -- International media management --Integrated media conglomerates and cross-media -- Case studies.
9783030479152
P96.M34 / .W57 2020
Media management : strategy, business models and case studies / Wirtz, Bernd W. - 2nd ed. - Gewerbestrasse: Springer, c2020. - xii, 315p.: col.ill.: 24 cm. - Sprnger texts in business and economics .
Includes bibliographies
Foundations of media management -- Characteristics of media management -- Value creation systems of media enterprises -- functions of media management -- Business models aand value creation in the newsppaer and magazine market -- Business models and value creation inthe book market -- Business models and value creation in the movie market -- Business models and value creation in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the video and gaming market -- Business models and value creation in the internet market -- International media management --Integrated media conglomerates and cross-media -- Case studies.
9783030479152
P96.M34 / .W57 2020