Advanced Web metrics with Google Analytics /
Clifton, Brian, 1969-
Advanced Web metrics with Google Analytics / Brian Clifton. - 3rd ed. - Indianapolis, Ind. : Wiley, c2012. - xxv, 574 p. : ill. ; 24 cm. - Serious skills .
Includes bibliographical references (p. 557-560) and index.
Why understanding your web traffic is important to your Business -- Available methodologies and their accuracy -- Google analytics features, benefits and limitations.
9781118168448
2011946306
Google Analytics.
Web usage mining.
Internet users--Data processing.--Statistics
TK5105.885.G66 / C55 2012
Advanced Web metrics with Google Analytics / Brian Clifton. - 3rd ed. - Indianapolis, Ind. : Wiley, c2012. - xxv, 574 p. : ill. ; 24 cm. - Serious skills .
Includes bibliographical references (p. 557-560) and index.
Why understanding your web traffic is important to your Business -- Available methodologies and their accuracy -- Google analytics features, benefits and limitations.
9781118168448
2011946306
Google Analytics.
Web usage mining.
Internet users--Data processing.--Statistics
TK5105.885.G66 / C55 2012