Global entrepreneurship and new venture creation in the sharing economy /
Global entrepreneurship and new venture creation in the sharing economy /
edited by Norhayati Zakaria, and Leena Ajit Kaushal,
- Hershey,USA ; IGI GLOBAL, c2018
- xv, 244 pages ; 29 cm
Includes bibliographical references (pages 206-238) and index.
Challenges and opportunities for shared economies -- Conceptualizing corporate entrepreneurship capability and its linkages towards firm -- Dynamics of entrepreneurship education: how human and social capital interact with learning -- branding impetus for startups: relevance and rhetoric -- Critical success factors of innovation and creativity for global entrepreneurs -- Access to finance: exploring barriers to entrepreneurship development in SMEs -- The rise in the sharing economy: Indian perspective -- Cultural dimensions supporting subgroup entrepreneurs in Nigeria business environment -- Convergence of technology in the E-commerce world and venture capital landscape in south east Asia -- Entering a new world: identity of work of order south African Indian male entrepreneurs in digital era -- Entrepreneurship and the halal wave in Malaysia.
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
9781522528357 (h/c)
2017010752
New business enterprises.
Entrepreneurship.
HD62.5 / .G62 2018
658.1/1
Includes bibliographical references (pages 206-238) and index.
Challenges and opportunities for shared economies -- Conceptualizing corporate entrepreneurship capability and its linkages towards firm -- Dynamics of entrepreneurship education: how human and social capital interact with learning -- branding impetus for startups: relevance and rhetoric -- Critical success factors of innovation and creativity for global entrepreneurs -- Access to finance: exploring barriers to entrepreneurship development in SMEs -- The rise in the sharing economy: Indian perspective -- Cultural dimensions supporting subgroup entrepreneurs in Nigeria business environment -- Convergence of technology in the E-commerce world and venture capital landscape in south east Asia -- Entering a new world: identity of work of order south African Indian male entrepreneurs in digital era -- Entrepreneurship and the halal wave in Malaysia.
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
9781522528357 (h/c)
2017010752
New business enterprises.
Entrepreneurship.
HD62.5 / .G62 2018
658.1/1