Business policy and strategy : the art of competition /
Van Deusen, Cheryl A.
Business policy and strategy : the art of competition / by Cheryl Van Deusen, Steven Williamson, Harold C. Babson. - 7th ed. - Boca Raton, FL : Auerbach Publications, c2007. - xix, 241 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business.
9780849383243 9780849383243 (alk. paper)
2007060375
GBA694468 bnb
013596192 Uk
Industrial management.
HD31 / .D48 2007
Business policy and strategy : the art of competition / by Cheryl Van Deusen, Steven Williamson, Harold C. Babson. - 7th ed. - Boca Raton, FL : Auerbach Publications, c2007. - xix, 241 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business.
9780849383243 9780849383243 (alk. paper)
2007060375
GBA694468 bnb
013596192 Uk
Industrial management.
HD31 / .D48 2007