Digital strategies for powerful corporate communications /
Argenti, Paul A.
Digital strategies for powerful corporate communications / Paul A. Argenti and Courtney M. Barnes. - New York : McGraw-Hill, 2009. - xi, 288 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Welcome to the jungle : an introduction to the new business environment--Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands--The digital mediator : online platforms create common ground for marketing and corporate communications--Coup de reportage : new media relations in the conversational age--The water cooler goes to cyberspace : internal communications in a digital world--Trading virtual spaces : shareholders take investor relations to the Web--A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green--A public affair : the digital dimension of government relations--Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.
9780071606028 (alk. paper)
2009011081
Barnes, Courtney M.
Business networks--Computer network resources.
Communication in management--Computer network resources.
Digital communications--Economic aspects.
Communication in organizations--Computer network resources.
HD69.S8 / .A74 2009
658.4/5
Digital strategies for powerful corporate communications / Paul A. Argenti and Courtney M. Barnes. - New York : McGraw-Hill, 2009. - xi, 288 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Welcome to the jungle : an introduction to the new business environment--Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands--The digital mediator : online platforms create common ground for marketing and corporate communications--Coup de reportage : new media relations in the conversational age--The water cooler goes to cyberspace : internal communications in a digital world--Trading virtual spaces : shareholders take investor relations to the Web--A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green--A public affair : the digital dimension of government relations--Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.
9780071606028 (alk. paper)
2009011081
Barnes, Courtney M.
Business networks--Computer network resources.
Communication in management--Computer network resources.
Digital communications--Economic aspects.
Communication in organizations--Computer network resources.
HD69.S8 / .A74 2009
658.4/5