Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, Bowen John T, Makens James C. - 4th ed. - Upper Saddle River, NJ: Pearson Prentice Hall, c2006 - xxiv, 932 p. : ill ; 29 cm.
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
9780132017732
2009007221
Hospitality industry --Marketing.
Tourism--Marketing.
TX911.3.M3 / .K68 2010
Marketing for hospitality and tourism / Philip Kotler, Bowen John T, Makens James C. - 4th ed. - Upper Saddle River, NJ: Pearson Prentice Hall, c2006 - xxiv, 932 p. : ill ; 29 cm.
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
9780132017732
2009007221
Hospitality industry --Marketing.
Tourism--Marketing.
TX911.3.M3 / .K68 2010