Events management : an integrated and practical approach /
Raj, Razaq.
Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid. - Los Angeles : SAGE, 2009. - 250 p. : ill. ; 25 cm.
Includes bibliographical references (p. [240]-244) and index.
Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.
9781412923347 1412923344 9781412923354 (pbk.) 1412923352 (pbk.)
2007943496
GBA8A0993 bnb
014697386 Uk
Special events--Management.
GT3405 / .R35 2009
338.473942068
Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid. - Los Angeles : SAGE, 2009. - 250 p. : ill. ; 25 cm.
Includes bibliographical references (p. [240]-244) and index.
Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.
9781412923347 1412923344 9781412923354 (pbk.) 1412923352 (pbk.)
2007943496
GBA8A0993 bnb
014697386 Uk
Special events--Management.
GT3405 / .R35 2009
338.473942068