Strategic communication in the HIV/AIDS epidemic /
McKee, Neill.
Strategic communication in the HIV/AIDS epidemic / Neill McKee, Jane T. Bertrand, Antje Becker-Benton. - New Delhi ; Thousand Oaks, CA : SAGE Publications, 2004. - 351 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The challenges of combating HIV/AIDS -- Strategic communication in the fight against HIV/AIDS -- Communication for social and behavioural change -- Reaching special audiences -- Communication for health and social services -- Selected strategic approaches -- Present and future challenges for communicators -- Resources to keep communication specialists updated.
9780761932086
2004001250
AIDS (Disease)--Prevention.
Health behavior.
Health education.
Communication in medicine.
RA643.8 / .M38 2004
Strategic communication in the HIV/AIDS epidemic / Neill McKee, Jane T. Bertrand, Antje Becker-Benton. - New Delhi ; Thousand Oaks, CA : SAGE Publications, 2004. - 351 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The challenges of combating HIV/AIDS -- Strategic communication in the fight against HIV/AIDS -- Communication for social and behavioural change -- Reaching special audiences -- Communication for health and social services -- Selected strategic approaches -- Present and future challenges for communicators -- Resources to keep communication specialists updated.
9780761932086
2004001250
AIDS (Disease)--Prevention.
Health behavior.
Health education.
Communication in medicine.
RA643.8 / .M38 2004