Event studies : theory, research and policy for planned events
Event studies : theory, research and policy for planned events Getz, Donald - Oxford, UK: Butterworth-Heinemann, 2007. - xxiv, 442p. :8 unnumbered pages of plates ill.(col. ), 25 cm.
Includes bibliographical references and indexes.
Chapter 1: Introduction and Overview of Event Studies--Chapter 2: The World of Planned Events--Chapter 3: Foundation Disciplines (Part One)--Chapter 4: Foundation Disciplines (Part Two)--Chapter 5: Foundation Disciplines (Part Three--Chapter 6: Closely Related Professional Fields--Chapter 7: The Event Experience and Meanings--Chapter 8: Event Design--Chapter 9: Antecedents and Choices--Chapter 10: Management of Events--Chapter 11: Outcomes and the Impacted--Chapter 12: Events and Public Policy--Chapter 13: Creating Knowledge in Event Studies--Chapter 14: Conclusions.
9780750669597
GT3405 / .G48 2007