Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : Wiley, c2008. - xii, 322 p. : ill. ; 23 cm.
Includes bibliographical references and index.
External and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues
9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)
2008274680
Marketing--Management.
HF5415.13 / .A23 2008
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : Wiley, c2008. - xii, 322 p. : ill. ; 23 cm.
Includes bibliographical references and index.
External and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues
9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)
2008274680
Marketing--Management.
HF5415.13 / .A23 2008