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Foundations of marketing /

Pride, William M., 1942-

Foundations of marketing / Foundations of marketing William M. Pride, O.C. Ferrell. - Boston : Houghton Mifflin, c2004. - xviii, 478 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

Strategic marketing and its environment -- Using technology for customer relationships and global environment -- Target market selection and research -- Customer behaviour -- Product decisions -- Pricing decisions -- Distribution decisions -- Promotion decisions

ISBN: 0618251510 (student ed.) 0618251502 (exam copy)

LCCN: 2002109658

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .F47 2004

Dewey Class. No.: 658.8

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