The basics of communication research /
Baxter, Leslie A.
The basics of communication research / Leslie A. Baxter, Earl Babbie. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - xvii, 455 p. : ill. ; 25 cm. - Wadsworth series in speech communication .
Includes bibliographical references and index.
Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research --Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The Ethics of communication research -- Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis
0534507786 (student ed.) 0534508367 (instructor's ed.)
2003102373
Communication--Research--Methodology.
P91 / .B36 2004
The basics of communication research / Leslie A. Baxter, Earl Babbie. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - xvii, 455 p. : ill. ; 25 cm. - Wadsworth series in speech communication .
Includes bibliographical references and index.
Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research --Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The Ethics of communication research -- Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis
0534507786 (student ed.) 0534508367 (instructor's ed.)
2003102373
Communication--Research--Methodology.
P91 / .B36 2004