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George, Linda Conway Correll,

Creative aerobics : fueling imagination in the 21st century / Linda Conway, Correll George, Arpan Yagnik. - Thousand Oaks, California : Sage Publications, c2017 - xvi,158 pages : color illustrations ; 22 cm.

Includes bibliographical references and index.

Taking the wraps/Raps off Creative Aerobics -- In the Beginning -- David versus Goliath, AKA Small versus the big idea -- Defining the creative process today -- Developing your creative magnifying glass -- Training for your creativity marathon -- Creative Aerobic 1 (CA1)-The Facts. Just the Facts -- Creative Aerobic 2 (CA2) - New Nomenclature - It is what it isn't -- Creative Aerobic 3 (CA3) - Its the same. Only Different -- Creative Aerobic 4 (CA4) - Refining Defining -- Verbal Four-/For-/Foreplay -- Body English -- How the student award winners do it -- Every body needs a slogan, sometime -- Mass Media Medley -- .Com creativity -- Practical Reflections on the profession

ISBN: 9789386446824 (pbk : alk. paper)

LCCN: 2017021829

Subjects--Topical Terms:
Creative ability in business.
Creative ability.
Creative thinking.

LC Class. No.: HD53 / .G46 2017

Dewey Class. No.: 658.4/094