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Behavioral Decision Theory : Psychological and Mathematical Descriptions of Human Choice Behavior /

Takemura, Kazuhisa, 1960-

Behavioral Decision Theory : Psychological and Mathematical Descriptions of Human Choice Behavior / Kazuhisa Takemura. - xvii, 389pages : illustrations ; 24 cm

Includes bibliographical references and indexes.

Decision- making phenomenon and behavioral decision theory -- Preference and preference structure -- Ordinal utility and preference reversal phenomenon -- Causes of preference reversal phenomenon -- Psychology of preference reversals and prominence hypothesis -- Expected utility theory and psychology -- Axioms and counterexamples expected utility theory -- Preference paradox and nonlinear expected utility theory -- Prospect theory and decision -making phenomenon -- The farming effect of decision making -- Theories used to explain the farming effect -- Decision - making process -- Behavioral theories that explain decision - making process -- Decision - making process and Neuroeconomics -- Time Descounting decision making -- Preference formation and attitude research -- Interpersonal decision - making and happiness -- Towards good decisions and avoiding bad decisions

9784431545798 (alk. paper) 9789811654558 Paper back

2014930167


Choice (Psychology)--Mathematical models.
Decision making--Mathematical models.

BF611 / .T35 2021