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Big Data Analytics : Application in business and marketing/

Chaudhary, Kiran

Big Data Analytics : Application in business and marketing/ by Kiran Chaudhary & Mansaf Alam - Boca Raton: CRC press, c2022 - xiii,261pages 24cm

includes index

Embrace the data analytics chase --Big data analytics and algorithms -- Market basket analysis -- Customer view -- Big data analytics for market intelligence -- Advancement and challenges in business applications of SAR Images -- Exploring Quantum computing to revolutionize big data -- Evaluation of green degree of reverse logistics of waste -- Nonparametric approach of comparing company -- Application of big data analytics in supply-chain -- Evaluation study of churn prediction models for business -- Big data analytics for marketing intelligence -- Demystifying the cult of data analytics for consumer

9781032187662

HF5548.2 .C43 2022