Tourism : principles and practice /
Tourism : principles and practice /
Chris Cooper ... [et al.].
- 4th ed.
- Harlow, England : Prentice Hall Financial Times, 2008.
- xxix, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
Managing tourism demand -- Tourism consumer behaviour -- Measuring demand for tourism -- Tourism demand determinants and forecasting -- The economic impact of tourism -- The environmental impact of tourism -- The socio-cultural impact of tourism -- Sustainable tourism -- Tourism and development planning -- Tourism under crises -- Attractions -- Accommodation -- Intermediaries -- Transportation -- Pubic sector and policy -- Destinations -- Managing marketing for tourism -- Market planning -- Marketing mix applications -- Information technology in tourism -- The future of tourism.
9780273711261 (alk. paper)
2008001813
Tourism.
G155.A1 / T5892 2008
Includes bibliographical references and index.
Managing tourism demand -- Tourism consumer behaviour -- Measuring demand for tourism -- Tourism demand determinants and forecasting -- The economic impact of tourism -- The environmental impact of tourism -- The socio-cultural impact of tourism -- Sustainable tourism -- Tourism and development planning -- Tourism under crises -- Attractions -- Accommodation -- Intermediaries -- Transportation -- Pubic sector and policy -- Destinations -- Managing marketing for tourism -- Market planning -- Marketing mix applications -- Information technology in tourism -- The future of tourism.
9780273711261 (alk. paper)
2008001813
Tourism.
G155.A1 / T5892 2008