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Understanding business /

Nickels, William G.

Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh. - 6th ed. - Boston : McGraw-Hill, c2002. - vxi, 710 p. : col. ill. ; 29 cm. 1 computer optical disc (4 3/4 in.)

Includes bibliographical references and indexes.

Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Decision making: managing information -- Managing financial resources.


System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor , 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher.

0072320540 (alk. paper)

2001031267


Industrial management.
Business.
Business.--Vocational guidance.

HD31 / .N53 2002