Modern competitive strategy /
Walker, Gordon.
Modern competitive strategy / Gordon, Walker. - Boston : McGraw-Hill, c2004. - xvii, 290 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
What is strategy -- Competitive advantage -- Industrial analysis -- Competing over time: industry and firm evolution -- Strategy execution -- Vertical integration and outsourcing -- Partnering -- Competing in global market -- New business development -- Managing the multibusiness firm -- Corporate governance -- Strategic planning and decision making.
9780072345636
2003048743
Strategic planning.
Industrial management.
HD30.28 / .W35 2004
Modern competitive strategy / Gordon, Walker. - Boston : McGraw-Hill, c2004. - xvii, 290 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
What is strategy -- Competitive advantage -- Industrial analysis -- Competing over time: industry and firm evolution -- Strategy execution -- Vertical integration and outsourcing -- Partnering -- Competing in global market -- New business development -- Managing the multibusiness firm -- Corporate governance -- Strategic planning and decision making.
9780072345636
2003048743
Strategic planning.
Industrial management.
HD30.28 / .W35 2004