Management strategy /
Spulber, Daniel F.
Management strategy / Daniel, F. Spulber. - Boston : McGraw-Hill, c2004. - xv, 431 p. : ill. ; 26 cm. 1 CD-ROM (4 3/4 in.).
"Student CD, Questions for Review for use with Management Strategy, free with every new copy of the textbook, gives students additional numerical examples that mirror those found in the textbook"--P. 4 of cover.
Includes bibliographical references and indexes.
PART 1: MANAGEMENT STRATEGY: Designing management strategy -- Value-driven strategy.PART 2: EXTERNAL ANALYSIS AND INTERNAL ANALYSIS: External analysis: customer and suppliers -- External analysis: competitors and partners -- Internal analysis -- Organizational structure and performance -- Internal analysis: Organizational abilities and incentives. PART 3: COMPETITIVE ADVANTAGE: Competitive advantage and value creation -- Cost accounting -- Differentiation advantage -- Transnational advantage. PART 4: COMPETITIVE STRATEGY: Competition -- Entry barriers and entry strategy. PART 4: STRATEGY AND ORGANIZATIONAL STRUCTURE: Corporate strategy and horizontal organizational structure -- Transnational costs and vertical organizational structure.
9780072873481
2002030942
Strategic planning.
Business planning.
Management.
HD30.28 / .S68 2004
Management strategy / Daniel, F. Spulber. - Boston : McGraw-Hill, c2004. - xv, 431 p. : ill. ; 26 cm. 1 CD-ROM (4 3/4 in.).
"Student CD, Questions for Review for use with Management Strategy, free with every new copy of the textbook, gives students additional numerical examples that mirror those found in the textbook"--P. 4 of cover.
Includes bibliographical references and indexes.
PART 1: MANAGEMENT STRATEGY: Designing management strategy -- Value-driven strategy.PART 2: EXTERNAL ANALYSIS AND INTERNAL ANALYSIS: External analysis: customer and suppliers -- External analysis: competitors and partners -- Internal analysis -- Organizational structure and performance -- Internal analysis: Organizational abilities and incentives. PART 3: COMPETITIVE ADVANTAGE: Competitive advantage and value creation -- Cost accounting -- Differentiation advantage -- Transnational advantage. PART 4: COMPETITIVE STRATEGY: Competition -- Entry barriers and entry strategy. PART 4: STRATEGY AND ORGANIZATIONAL STRUCTURE: Corporate strategy and horizontal organizational structure -- Transnational costs and vertical organizational structure.
9780072873481
2002030942
Strategic planning.
Business planning.
Management.
HD30.28 / .S68 2004