Principles of marketing / (Record no. 102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00871cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15152249 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191101160155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080124s2008 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137006694 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip . |
| 9 (RLIN) | 166 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 167p. : |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creating excitement and value -- Analyzing marketing opportunities and developing strategies -- Developing the marketing mix -- Extending marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 167 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary, Armstrong. |
| 9 (RLIN) | 168 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stewart, Adam. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Linden, Brown. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .K636 2003 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 26/03/2012 | 33 | 4 | HF 5415 .K636 2010 | Z000173 | 15/02/2024 | 02/02/2024 | C1 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 34 | 17 | HF 5415 .K636 2010 | Z000174 | 04/01/2024 | 03/10/2016 | C2 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 30 | 14 | HF 5415 .K636 2010 | Z000175 | 04/01/2024 | 03/04/2017 | C3 | 26/03/2012 | Books | 3 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 32 | 27 | HF 5415 .K636 2010 | Z000176 | 04/01/2024 | 15/02/2017 | C4 | 26/03/2012 | Books | 2 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 29 | 28 | HF 5415 .K636 2010 | Z000178 | 04/01/2024 | 26/03/2018 | C6 | 26/03/2012 | Books | 2 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 1629 | 35 | HF 5415 .K636 2010 | Z000179 | 04/01/2024 | 11/04/2015 | C7 | 26/03/2012 | Books | 7 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 35 | 27 | HF 5415 .K636 2010 | Z000180 | 04/01/2024 | 10/12/2020 | C8 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 31 | 1 | HF 5415 .K636 2010 | Z000177 | 04/01/2024 | 01/02/2018 | C5 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 18/05/2016 | 6159 | HF 5414 .K636 2010 | Z007764 | 04/01/2024 | C.9 | 18/05/2016 | Books |