MARC details
000 -LEADER |
fixed length control field |
01847cas a2200421 a 4500 |
001 - CONTROL NUMBER |
control field |
10870227 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190904130937.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
t| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
900615c19909999mauar b 0 a0eng c |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
sn 92028178 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072864710 |
022 0# - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
1099-5579 |
Source |
1 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm22638336 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ZET-Ke |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.M69 2005 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Perreault William D. |
9 (RLIN) |
34 |
245 00 - TITLE STATEMENT |
Title |
Applications in basic marketing : |
Remainder of title |
clippings from the popular business press / |
Statement of responsibility, etc |
William D. Perreault and E. Jerome McCarthy. |
250 ## - EDITION STATEMENT |
Edition statement |
2005-2006 ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGrawhill ; |
Date of publication, distribution, etc |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vii, 204p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
310 ## - CURRENT PUBLICATION FREQUENCY |
Current publication frequency |
Annual |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing value to consumers, firms, and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Ethical marketing in a consumer oriented world : Appraisal and challenges. |
520 ## - SUMMARY, ETC. |
Summary, etc |
"Clippings from the popular business press."<br/> |
580 ## - LINKING ENTRY COMPLEXITY NOTE |
Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Earlier selection Decision based on 1990 |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Title from title page. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Periodicals. |
9 (RLIN) |
169 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Periodicals. |
9 (RLIN) |
170 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
P�eriodiques. |
9 (RLIN) |
171 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Coupures de presse |
Form subdivision |
P�eriodiques. |
9 (RLIN) |
172 |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
gtt |
9 (RLIN) |
167 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
9 (RLIN) |
173 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Title of a work |
. |
9 (RLIN) |
174 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Title of a work |
. |
9 (RLIN) |
175 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
serials |
d |
2 |
e |
ncip |
f |
19 |
g |
n-oclcserc |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |
Classification part |
HF5415.13 |