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Applications in basic marketing : (Record no. 103)

MARC details
000 -LEADER
fixed length control field 01847cas a2200421 a 4500
001 - CONTROL NUMBER
control field 10870227
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190904130937.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900615c19909999mauar b 0 a0eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number sn 92028178
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072864710
022 0# - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 1099-5579
Source 1
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm22638336
040 ## - CATALOGING SOURCE
Original cataloging agency ZET-Ke
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M69 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D.
9 (RLIN) 34
245 00 - TITLE STATEMENT
Title Applications in basic marketing :
Remainder of title clippings from the popular business press /
Statement of responsibility, etc William D. Perreault and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 2005-2006 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGrawhill ;
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 204p. :
Other physical details ill. ;
Dimensions 26 cm.
310 ## - CURRENT PUBLICATION FREQUENCY
Current publication frequency Annual
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing value to consumers, firms, and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Ethical marketing in a consumer oriented world : Appraisal and challenges.
520 ## - SUMMARY, ETC.
Summary, etc "Clippings from the popular business press."<br/>
580 ## - LINKING ENTRY COMPLEXITY NOTE
Linking entry complexity note Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
590 ## - LOCAL NOTE (RLIN)
Local note Earlier selection Decision based on 1990
590 ## - LOCAL NOTE (RLIN)
Local note Title from title page.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Periodicals.
9 (RLIN) 169
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Periodicals.
9 (RLIN) 170
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision P�eriodiques.
9 (RLIN) 171
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Coupures de presse
Form subdivision P�eriodiques.
9 (RLIN) 172
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term gtt
9 (RLIN) 167
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
9 (RLIN) 173
700 1# - ADDED ENTRY--PERSONAL NAME
Title of a work .
9 (RLIN) 174
700 1# - ADDED ENTRY--PERSONAL NAME
Title of a work .
9 (RLIN) 175
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c serials
d 2
e ncip
f 19
g n-oclcserc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Classification part HF5415.13
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 26/03/2012 172 2 HF 5415.13 .M69 2005 Z000379 22/03/2024 12/03/2024 C1 26/03/2012 Books Study guide
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 26/03/2012 20 3 HF 5415.13 .M69 2005 Z000378 04/01/2024 09/03/2019 C2 26/03/2012 Books Study guide
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 26/03/2012 171 3 HF 5415.13 .M69 2005 Z000377 04/01/2024 17/03/2015 C3 26/03/2012 Books Study guide