Marketing Research: (Record no. 131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120321t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185386161 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .B65 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd Harper W. |
| 9 (RLIN) | 260 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: |
| Remainder of title | Text and Cases/ |
| Statement of responsibility, etc | Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | AITIBS Publishers, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 816p.: |
| Other physical details | ill.; |
| Dimensions | 22cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 167 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Research |
| 9 (RLIN) | 261 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ralph Westfall |
| 9 (RLIN) | 262 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanley F. Stasch |
| 9 (RLIN) | 263 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF 5415 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 28/03/2012 | 22 | 8 | HF5415.2.B65 2004 | Z001418 | 04/01/2024 | 17/01/2017 | C1 | 28/03/2012 | Books |