Effective tourism sector marketing/ (Record no. 1402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01082nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919020005.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ZET-Ke |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120918b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781903260043 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| Transcribing agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155 |
| Item number | .D6 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doswell, Roger . |
| 9 (RLIN) | 1236 |
| 245 ## - TITLE STATEMENT | |
| Title | Effective tourism sector marketing/ |
| Statement of responsibility, etc | Roger Doswell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England: |
| Name of publisher, distributor, etc | The Institute of Commercial Management, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 192 p.: |
| Other physical details | ill.; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Tourism -- What does marketing mean? -- Segmenting the market -- The tourism product -- Caring for visitors -- Images and brands -- Pricing strategy and yield management -- Meeting change -- Researching the market -- Positioning and strategy -- Mixing marketing mixes -- Managing marketing -- Printed material -- Advertising and direct mail -- Public relations -- Travel writing -- Travel trade exhibitions -- Sales -- The internet -- Web sites -- Travel trade liaison -- Improvement programmes -- The marketing plan part I -- The marketing part II. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | G 155 |
| Call number suffix | .D6 2004 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Source of acquisition | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 13/09/2017 | 6754 | 1 | G 155 .D6 2004 | Z008360 | 18/09/2024 | 18/09/2024 | 13/09/2017 | Books | ICM donation | 02/10/2024 | ||||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 13/09/2012 | 2464 | 4 | 1 | G 155 .D6 2004 | Z002651 | 04/01/2024 | 12/10/2020 | C1 | 18/09/2012 | Books |