Strategic brand management / (Record no. 1565)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01484cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16568845 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220422020010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101206s2011 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010942419 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199565214 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 019956521X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn656454744 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | .E43 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard H. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc | Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 303 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | management |
| 500 ## - GENERAL NOTE | |
| General note | <br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 283-284) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the social psychology of brands -- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Brand equity -- Building brands through marketing communication -- Measuring brand performance and equity -- Brand strategies 1- Symbolic brands -- Brand strategies 2-Low involvement brands -- Brands, innovation, and high technology -- Brand stretching and retrenching -- Managing corporate reputation. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliot, Richard Rosenbaum. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | pervan, simon. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | percy, larry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 142 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pervan, Simon. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/03/2014 | 110 | 1 | HF5415.15 .E43 2011 | Z003208 | 04/01/2024 | C3 | 10/03/2014 | Books | 21/04/2022 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/03/2014 | 111 | HF5415.15 .E43 2011 | Z003210 | 04/01/2024 | C4 | 10/03/2014 | Books | ||||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | Reference | 10/03/2014 | 67 | HF5415.15 .E43 2011 | Z003206 | 04/01/2024 | C1 | 10/03/2014 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/03/2014 | 109 | HF5415.15 .E43 2011 | Z003207 | 04/01/2024 | C2 | 10/03/2014 | Books |