Advertising and promotion : (Record no. 2588)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01347fam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3059532 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190816153914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000515s2001 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00040688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97800073101262 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073101265 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)44076192 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm44076192 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)3059532 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 820. : |
| Dimensions | . ill. ; |
| -- | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Monitoring, evaluation, and control -- Special topics and perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 556 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5823 |
| Item part | .B387 2007 |
| Call number prefix | HF5823 |
| Call number suffix | .B387 2007 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 15/09/2015 | 4252 | HF5823.B387 2007 | Z005811 | 10/01/2025 | C.1 | 15/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 30/05/2016 | 6172 | HF5823.B387 2007 | Z007957 | 10/01/2025 | 2 | 30/05/2016 | Books | |||||
| Library of Congress Classification | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | 17/08/2017 | 6238 | HF5823.B387 2007 | Z007679 | 10/01/2025 | 17/08/2017 | Books | ||||||||
| Library of Congress Classification | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | 17/08/2017 | 6221 | HF5823.B387 2007 | Z007681 | 10/01/2025 | 17/08/2017 | Books | ||||||||
| Library of Congress Classification | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | 17/08/2017 | 6239 | HF5823.B387 2007 | Z007680 | 10/01/2025 | 17/08/2017 | Books |