Marketing management : (Record no. 2668)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00919cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3260302 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814152847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 810518s1982 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 81008236 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070489203 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .G84 1982 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and programs / |
| Statement of responsibility, etc | Joseph P. Guiltinan, Gordon W. Paul. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 412 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing management setting -- Situation analysis -- Marketing strategies and programs -- Coordination and control. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .G84 1982 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/09/2015 | 4256 | 3 | HF5415.13.G84 1982 | Z005931 | 04/01/2024 | 19/06/2023 | C.1 | 17/09/2015 | Books |