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Advertising / (Record no. 276)

MARC details
000 -LEADER
fixed length control field 01265nam a2200253 a 4500
001 - CONTROL NUMBER
control field 2409309
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221122020011.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120322t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273634356
040 ## - CATALOGING SOURCE
Original cataloging agency ZET-Ke
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .J43 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank.
9 (RLIN) 504
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc Frank Jefkins, edited by Daniel Yadin.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 394 p. :
Other physical details ill. ;
Dimensions 22 cm.
490 0# - SERIES STATEMENT
Series statement The M & E handbook series,
International Standard Serial Number 0265-8828
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 230.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 556
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yadin, Daniel.
9 (RLIN) 506
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Classification part HF5823
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer Reference 27/03/2012 1601 27 11 HF 5823 .J43 2000 Z000813 05/01/2024 23/08/2016 C1 27/03/2012 Books
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer Reference 27/03/2012 1766 7   HF 5823 .J43 2000 Z000812 05/01/2024 27/08/2018 C2 27/03/2012 Books
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 13/09/2012 2435 14 4 HF 5823 .J43 2000 02620 20/02/2017 26/05/2016 C4 14/09/2012 Books
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 20/05/2013 2765 37 10 HF 5823 .J43 2000 Z003043 05/01/2024 12/06/2019 C5 20/05/2013 Books
    Library of Congress Classification     Non-fiction Zetech Library - TRC Zetech Library - TRC General Stacks 28/03/2012 1479 39 7 HF 5823 .J43 2000 Z001431 11/01/2024 21/11/2022 C3 28/03/2012 Books