Advertising / (Record no. 276)
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000 -LEADER | |
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fixed length control field | 01265nam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 2409309 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221122020011.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120322t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273634356 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ZET-Ke |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .J43 2000 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jefkins, Frank. |
9 (RLIN) | 504 |
245 10 - TITLE STATEMENT | |
Title | Advertising / |
Statement of responsibility, etc | Frank Jefkins, edited by Daniel Yadin. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 394 p. : |
Other physical details | ill. ; |
Dimensions | 22 cm. |
490 0# - SERIES STATEMENT | |
Series statement | The M & E handbook series, |
International Standard Serial Number | 0265-8828 |
500 ## - GENERAL NOTE | |
General note | Includes index. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Bibliography: p. 230. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Advertising and the marketing function -- The advertising department -- Types of advertising -- The advertising agency -- Advertising media: Above-the-line -- Advertising media: Below-the-line -- Sales promotion -- Sponsorship -- Direct mail and direct response -- Exhibitions -- Copy writing -- Layout and typography -- Printing processes -- Public relations -- Corporate advertising -- Corporate identity -- Advertising research -- Law and ethics of advertising -- Planning and executing an advertising campaign -- The advertiser and the internet. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 556 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Yadin, Daniel. |
9 (RLIN) | 506 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Classification part | HF5823 |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 27/03/2012 | 1601 | 27 | 11 | HF 5823 .J43 2000 | Z000813 | 05/01/2024 | 23/08/2016 | C1 | 27/03/2012 | Books | ||||
Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 27/03/2012 | 1766 | 7 | HF 5823 .J43 2000 | Z000812 | 05/01/2024 | 27/08/2018 | C2 | 27/03/2012 | Books | |||||
Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 13/09/2012 | 2435 | 14 | 4 | HF 5823 .J43 2000 | 02620 | 20/02/2017 | 26/05/2016 | C4 | 14/09/2012 | Books | ||||
Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 20/05/2013 | 2765 | 37 | 10 | HF 5823 .J43 2000 | Z003043 | 05/01/2024 | 12/06/2019 | C5 | 20/05/2013 | Books | ||||
Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 28/03/2012 | 1479 | 39 | 7 | HF 5823 .J43 2000 | Z001431 | 11/01/2024 | 21/11/2022 | C3 | 28/03/2012 | Books |