Principles of marketing / (Record no. 2778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15152249 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220621020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080124s2008 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1740092627 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1740092627 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)191697384 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn191697384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K6314 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 9 (RLIN) | 166 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler and Gary Armstrong. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 498p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing and the marketing process -- Analyzing marketing opportunities and developing strategies -- Developing marketing strategy and the marketing mix -- Extending marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 167 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary, Armstrong. |
| 9 (RLIN) | 168 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF5415 |
| Call number prefix | HF5415 |
| Call number suffix | .K6314 2001 |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 28/09/2015 | 4570 | 7 | 3 | HF5415 .K6314 2001 | Z006087 | 04/01/2024 | 19/06/2023 | C.1 | 28/09/2015 | Books |