Basic marketing : (Record no. 31)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02092cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13544288 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814120650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040331s2005 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004040321 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072525231 (alk. paper : hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072947038 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 34 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 793 [22] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| Accompanying material | 1 CD ROM (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 35 |
| 500 ## - GENERAL NOTE | |
| General note | McCarthy's name appears first on the earlier edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 725-787) and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's role in the economy -- The marketing management process -- Evaluating opportunities in changing market environments -- Information for marketing decisions: MIS and market research -- Finding target market opportunities with market segmentation -- Behavioural dimensions of the consumer market -- Business to business marketing -- Elements of product planning for goods and services -- Product management and new product development -- Place and development of channels of distribution -- Customer service, logistics and distribution -- Pricing objectives and policies -- Price in the business world -- Communication and promotional management -- The promotional mix -- Personal selling and customer service -- Marketing planning and forecasting -- Implementing and controlling marketing plans: evolution and revolution. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| General subdivision | Management. |
| 9 (RLIN) | 36 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| Fuller form of name | (Edmund Jerome) |
| 9 (RLIN) | 37 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .M369 2005 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u Campus | Zetech Library - Mang'u Campus | General Stacks | 26/03/2012 | 18 | 6 | HF 5415.13 .M369 2005 | Z000307 | 06/01/2025 | 15/06/2023 | C5 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 26/03/2012 | 19 | 3 | HF 5415.13 .M369 2005 | Z000304 | 08/01/2025 | 24/05/2014 | C2 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 26/03/2012 | 16 | 6 | HF 5415.13 .M369 2005 | Z000305 | 08/01/2025 | 02/03/2016 | C3 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 26/03/2012 | 17 | 4 | HF 5415.13 .M369 2005 | Z000306 | 08/01/2025 | 05/07/2019 | C4 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 26/03/2012 | 15 | 9 | 2 | HF 5415.13 .M369 2005 | Z000303 | 10/01/2025 | 15/06/2023 | C1 | 26/03/2012 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 14/09/2017 | 4303 | 2 | HF 5415.13 .M369 2005 | Z005920 | 10/01/2025 | 15/06/2023 | 14/09/2017 | Books |