Marketing research : (Record no. 3470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01637nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120321t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 002421760 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029796407 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .T83 1980 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 9 (RLIN) | 197 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method a text with cases / |
| Statement of responsibility, etc | Donald S. Tull. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Macmillan, |
| Date of publication, distribution, etc | c1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,796p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research and decision making -- Research design -- Value and cost of information -- Secondary data -- Survey research, panels, and ex post facto research -- Experimentation -- Measurement and research: Concepts of measurement -- Measurement and research: Questionnaire design -- Measurement and research: Attitude scales -- Measurement and research: Observation, depth interviews, and projective techniques -- Sampling and research: The sampling process -- Sampling and research: Determining sample size -- Analysis of data: Data reduction -- Analysis of data: Statistical techniques -- Problem identification research: Market segmentation, market potential, market share, and sales analysis -- Problem identification research: Sales forecasting -- Problem solution research: Product and pricing research -- Problem solution research : Promotion and distribution research -- The control, evaluation, and reporting of marketing research -- Ethical issues in marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 9 (RLIN) | 198 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF5415.2 |
| Call number prefix | HF5415.2 |
| Call number suffix | .T83 1980 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 16/12/2015 | 5688 | 2 | HF5415.2.T83 1980 | Z007257 | 04/01/2024 | 15/06/2023 | C.1 | 16/12/2015 | Books |