Marketing : (Record no. 3761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160516155632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131273122 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .A76 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Gary Armstrong and Philip Kotler ; |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | Pearson Education International, |
| Date of publication, distribution, etc | c2015 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 581p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF 5415 |
| Call number suffix | .A76 2005 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 16/05/2016 | 6250 | 1 | 1 | HF 5415.A76 2005 | Z007658 | 04/01/2024 | 20/05/2021 | C.1 | 16/05/2016 | Books |