Hospitality marketing : (Record no. 4571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01046nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220903020009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190827b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750652452 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | .B69 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bowie, David. |
| 245 ## - TITLE STATEMENT | |
| Title | Hospitality marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | David Bowie and Francis Buttle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Amsterdam : |
| Name of publisher, distributor, etc | Elsevier, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 350p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing the service processes -- Managing the customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buttle, Francis. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | TX911.3.M3 |
| Call number suffix | .B69 2004 |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 27/08/2019 | Replacement by Kyalo Caroline | 5863 | 4 | 3 | TX911.3.M3 .B69 2004 | Z007374 | 05/01/2024 | 02/09/2022 | C.1 | 27/08/2019 | Books | Replaced by Kyalo Caroline |