Basic marketing : (Record no. 4598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02081nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200203b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9761259060762 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P47 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault,william D. |
| 9 (RLIN) | 34 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D.perreault , Joseph P.Cannon and E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York ; |
| Name of publisher, distributor, etc | Mcraw-Hill, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl ,737p. ; |
| Other physical details | ill. |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's value to consumer.firms,and society -- Marketing strategy planning --Evaluation opportunities in the changing market environment --Focusing marketing strategy with segmentation and positioning -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior --improving decisions with marketing information -- elements of product planning for goods and services --Product management and new product development development --Place and development of channel systems -- Distributed customer service and logistics -- Retailers, wholesalers , and their strategy planning -- Promotion - introduction to integrated marketing communications --Personal selling and customer service --Advertising , Publicity, and sales promotion -- Pricing objectives and policies --Price setting in the business world --Implementing and controlling marketing plans:evolution and revolution -- Managing marketing's link with other functional areas --Ethical marketing in a consumer-oriented world : appraisal and challenges. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing-management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing-planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mccarthy, E. Jerome. |
| 9 (RLIN) | 173 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .P47 2014 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 30/01/2020 | PURCHASE | 7481 | 3 | HF5415.13 .P47 2014 | Z009138 | 04/01/2024 | 19/06/2023 | C3 | 30/01/2020 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 30/01/2020 | PURCHASE | 7483 | 4 | HF5415.13 .P47 2014 | Z009135 | 27/03/2024 | 13/03/2024 | C1 | 30/01/2020 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 30/01/2020 | PURCHASE | 7482 | 3 | HF5415.13 .P47 2014 | Z009137 | 04/01/2024 | 19/06/2023 | C1 | 30/01/2020 | Books |