MARC details
| 000 -LEADER |
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| fixed length control field |
03089cam a22004457a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16915472 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241017020007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110811s2010 enk b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011283824 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781844673919 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
184467391X |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn317919750 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ZET-ke |
| Language of cataloging |
eng |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original and/or intermediate translations of text |
fre |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PN51 |
| Item number |
.S35 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808.543 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salmon, Christian, |
| Dates associated with a name |
1951- |
| 9 (RLIN) |
4750 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Storytelling.">Storytelling.</a> |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
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| Title |
Storytelling : |
| Remainder of title |
bewitching the modern mind / |
| Statement of responsibility, etc |
Christian Salmon ; translated by David Macey. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
English ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Brooklyn, NY : |
| Name of publisher, distributor, etc |
Verso, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 173 p. ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Translation of: Storytelling : la machine à fabriquer des histoires et à formater les espirits. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 161-173) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived. This is the subject of Christian Salmon's Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century." "Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic." "Salmon unveils the workings of a "storytelling machine" more effective and insidious as a means of oppression than anything dreamed up by Orwell. The "reality-based community" - to use a phrase coined by an aide to George W. Bush - is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storytelling |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
4751 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storytelling |
| General subdivision |
Political aspects. |
| 9 (RLIN) |
4752 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
3144 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in politics. |
| 9 (RLIN) |
3073 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Propaganda. |
| 9 (RLIN) |
4753 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social psychology. |
| 9 (RLIN) |
642 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1312/2011283824-b.html">http://www.loc.gov/catdir/enhancements/fy1312/2011283824-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1312/2011283824-d.html">http://www.loc.gov/catdir/enhancements/fy1312/2011283824-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Classification part |
PN51 |
| Call number prefix |
PN51 |
| Call number suffix |
.S35 2010 |
| Koha issues (borrowed), all copies |
1 |
