Principles of marketing : (Record no. 6313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01105nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KeNaZET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241031101828.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241031b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789966724946 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .T48 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thuo, Kuria J. |
| Relator term | author |
| 9 (RLIN) | 5037 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a skill-building approach / |
| Statement of responsibility, etc | J Kuria Thuo |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi, Kenya : |
| Name of publisher, distributor, etc | Acrodile Publishing Limited, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 175 p. : |
| Other physical details | ill. , |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to marketing -- The marketing environment -- Consumer buyer behaviour -- Organisational buyer behaviour -- The marketing information system --Market segmentation, targeting and positioning -- The concept of marketing mix -- Product decisions -- Branding, packaging and labelling decisions -- Services marketing -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Strategic marketing planning -- Customer relationship management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .T48 2008 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 23/09/2024 | Purchase | 10362 | HF5415 .T48 2008 | z012088 | 31/10/2024 | C 1 | 31/10/2024 | Books |