Campaign craft : (Record no. 8993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03042cam a2200421 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1452741920 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241121073157.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240820s2015 caua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | N$T |
| Modifying agency | N$T |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798216057574 |
| Qualifying information | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 3625152 |
| -- | (N$T) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1452741920 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JK2281 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.70973 |
| Edition number | 23/eng/20240827 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burton, Michael John, |
| Relator term | author. |
| 9 (RLIN) | 24635 |
| 245 10 - TITLE STATEMENT | |
| Title | Campaign craft : |
| Remainder of title | the strategies, tactics, and art of political campaign management / |
| Statement of responsibility, etc | Michael John Burton, William J. Miller, and Daniel M. Shea. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 264 #1 - | |
| -- | Santa Barbara, California : |
| -- | Praeger, an imprint of ABC-CLIO, LLC, |
| -- | [2015] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | illustrations |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The campaign plan -- The context of the race -- Opposition research -- Segment analysis -- Survey research -- Voter targeting -- Fundraising strategies and tactics -- Strategic communications -- Earned media -- Direct voter contact -- New players and new campaigns -- The evolving style. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections |
| 588 0# - | |
| -- | Online resource; title from PDF title page (EBSCO, viewed August 27, 2024). |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | WorldCat record variable field(s) change: 050, 082, 650 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Campaign management |
| Geographic subdivision | United States. |
| 9 (RLIN) | 24636 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miller, William J., |
| Dates associated with a name | 1984- |
| Relator term | author. |
| -- | https://id.oclc.org/worldcat/entity/E39PCjF3JGDw6HW8YkccY3rqjP |
| 9 (RLIN) | 24637 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shea, Daniel M., |
| Relator term | author. |
| 9 (RLIN) | 24638 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3625152">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3625152</a> |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 3625152 |
| 994 ## - | |
| -- | 92 |
| -- | N$T |
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