Digital marketing excellence : (Record no. 9534)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03225cam a22003618i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22389265 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KeNaZET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250415020012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220120s2022 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022002489 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367444013 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367444754 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781003009498 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .C43 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23/eng/20220120 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing excellence : |
| Remainder of title | planning, optimizing and integrating online marketing / |
| Statement of responsibility, etc | Dave Chaffey and PR Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2023. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2207 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 638 p. ; |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to digital marketing -- Digital customers -- Digital models -- Content marketing -- Create integrated campaigns -- Social media marketing -- Digital communications -- Designing digital experiences -- Digital innovation -- Digital marketing plan |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 2392 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| Relator term | author. |
| 9 (RLIN) | 3143 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Chaffey, Dave, 1963- |
| Title | Digital marketing excellence. |
| Edition | 6th edition |
| Place, publisher, and date of publication | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022 |
| International Standard Book Number | 9781003009498 |
| Record control number | (DLC) 2022002490 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF 5415.126 |
| Call number suffix | .C43 2023 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 09/09/2024 | Purchase | 10396 | 1 | 3 | HF5415.126 .C43 2023 | z012122 | 10/08/2025 | 14/04/2025 | 14/04/2025 | C 1 | 17/03/2025 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 09/09/2024 | Purchase | 10395 | HF5415.126 .C43 2023 | z012121 | 17/03/2025 | C 2 | 17/03/2025 | Books |