The marketing pathfinder : (Record no. 9886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02373cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18182741 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251001152502.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr_||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140610s2014 enk ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014022697 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781119961765 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 18182741 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S74 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS043000 |
| Source of number | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stewart, David, |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 28627 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing pathfinder : |
| Remainder of title | key concepts and cases for marketing strategy and decision making / |
| Statement of responsibility, etc | David Stewart and Michael Saren. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester, West Sussex: |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,262p.: |
| Dimensions | 22cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mobilizing the market endeavour -- Developing products and services -- Analysis and understanding -- Understanding why they buy -- How much are you prepared to pay -- Over-promising, ethics, and sustainanbility -- successful brand building -- Fiding the right market place -- Communication heaven -- Maverick marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 142 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 28628 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael. |
| 9 (RLIN) | 28629 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Stewart, David, 1948- |
| Title | Marketing pathfinder |
| Place, publisher, and date of publication | Chichester, West Sussex, United Kingdom : Wiley, 2014 |
| International Standard Book Number | 9781119961765 |
| Record control number | (DLC) 2014020570 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF5415.13 |
| Call number prefix | HF5415.13 |
| Call number suffix | .S74 2014 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 25/09/2025 | DONATION | 11485 | HF5415.13 .S74 2014 | Z013213 | 07/01/2026 | C.2 | 01/10/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 25/09/2025 | DONATION | 11484 | HF5415.13 .S74 2014 | Z013212 | 07/01/2026 | C.1 | 01/10/2025 | Books |