Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 973

003 - CONTROL NUMBER IDENTIFIER

• control field: ZET-ke

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20120326123723.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 120326|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: ZET-ke
• Transcribing agency: ZET-ke

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing
• General subdivision: Management
• Form subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (ZET-ke)0: Peter, J. Paul. 971, Marketing management :, c2004.