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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.

Contributor(s): Material type: TextTextSeries: Harvard business essentials seriesPublication details: Boston, Mass. : Harvard Business School Press, c2006.Description: xviii, 230 p. : ill. ; 24 cmISBN:
  • 1591397626 (alk. paper)
  • 9781591397625
Other title:
  • Marketer's toolkit
Subject(s): LOC classification:
  • HF5415 .H24333 2006
Online resources:
Contents:
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction MOT HF5415.H24333 2006 (Browse shelf(Opens below)) C1 Available Z002265

Includes bibliographical references and index.

Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.

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