Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren�ee Mauborgne.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:- 1591396190 (hardcover : alk. paper)
- HF5415.153 .K53 2005
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.I53 .K53 2005 (Browse shelf(Opens below)) | C2 | Checked out | 30/09/2024 | Z009580 | |
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.I53 .K53 2005 (Browse shelf(Opens below)) | C1 | Checked out | 03/10/2024 | Z002289 |
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HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415.I53 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.I53 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415 .J63 2020 Principles and practice of marketing / | HF5415 .K6314 2001 Principles of marketing / |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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