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Research methods for business : a skill-building approach / Uma Sekaran.

By: Material type: TextTextPublication details: New York : John Wiley & Sons c2003.Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cmISBN:
  • 0471203661 (alk. paper)
Subject(s): LOC classification:
  • HD30.4 .S435 2003
Online resources:
Contents:
Introduction to research -- Scientific investigation -- Technology and business research -- The research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition. --The research process: steps 4 to 5: theoretical framework hypothesis development -- The research process: step 6: elements of research design: Experimental designs -- Measurement of variables: operational definition and scales -- Measurement : Scaling reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation -- The research report -- Managerial decision making research.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HD30.4 .S435 2003 (Browse shelf(Opens below)) C1 Available Z001131

Includes bibliographical references (p. 426-431) and index.

Introduction to research -- Scientific investigation -- Technology and business research -- The research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition. --The research process: steps 4 to 5: theoretical framework hypothesis development -- The research process: step 6: elements of research design: Experimental designs -- Measurement of variables: operational definition and scales -- Measurement : Scaling reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation -- The research report -- Managerial decision making research.

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