Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk.
Material type: TextPublication details: New Jersey: Prentice Hall, 2004.Edition: 8th edDescription: xxii, 587p.: ill.; 22cmISBN:- 8120323505
- HF5415 .S37 2004
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .S35 2010 (Browse shelf(Opens below)) | C2 | Checked out | 06/02/2014 | 01149 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .S35 2010 (Browse shelf(Opens below)) | C1 | Available | Hard cover bound | Z000856 |
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HF5415 .L4 2012 The business of marketing / | HF5415 .L4 2012 The business of marketing / | HF 5415 .S35 2010 Consumer behaviour / | HF 5415 .S35 2010 Consumer behaviour / | HF 5415.1 .B4155 2004 Marketing : principles & perspectives / | HF 5415.1 .B4155 2004 Marketing : principles & perspectives / | HF 5415.1 .B4155 2004 Marketing : principles & perspectives / |
Includes Index
Part one: consumer behavior : its original applications -- Part two: the consumer as an individual -- Part three: consumers in their social cultural settings -- Part four: the consumers decision making.
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