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Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk.

By: Contributor(s): Material type: TextTextPublication details: New Jersey: Prentice Hall, 2004.Edition: 8th edDescription: xxii, 587p.: ill.; 22cmISBN:
  • 8120323505
Subject(s): LOC classification:
  • HF5415 .S37 2004
Contents:
Part one: consumer behavior : its original applications -- Part two: the consumer as an individual -- Part three: consumers in their social cultural settings -- Part four: the consumers decision making.
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .S35 2010 (Browse shelf(Opens below)) C2 Checked out 06/02/2014 01149
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .S35 2010 (Browse shelf(Opens below)) C1 Available Hard cover bound Z000856
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .L4 2012 The business of marketing / HF5415 .L4 2012 The business of marketing / HF 5415 .S35 2010 Consumer behaviour / HF 5415 .S35 2010 Consumer behaviour / HF 5415.1 .B4155 2004 Marketing : principles & perspectives / HF 5415.1 .B4155 2004 Marketing : principles & perspectives / HF 5415.1 .B4155 2004 Marketing : principles & perspectives /

Includes Index

Part one: consumer behavior : its original applications -- Part two: the consumer as an individual -- Part three: consumers in their social cultural settings -- Part four: the consumers decision making.

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