Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2005.Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN:- 9781412905718
- 9781412905718
- HF5415.2 .M393 2005
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.2 .M393 2005 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003233 |
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HF 5415.2 .M29 1996 Marketing Research : | HF5415.2.M326 2006 Market opportunity analysis : | HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .M393 2005 Sales forecasting management : | HF5415.2.T83 1980 Marketing research : | HF 5415.2 .Z54 2000 Exploring marketing research / | HF 5415.2 .Z54 2003 Exploring marketing research / |
Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
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